🤑 How we increased the conversion by 40% on a casino landing page | 500b.ru

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Keep the action above the fold.


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Six best practices for conversion rate optimization (CRO) to drive more leads and sales from your landing pages.


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The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of​.


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Ensure your messaging matches your ads.


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Increase your casino marketing ROI by utilizing best practices in SEO, SEM and slot machines” you need very strong landing pages with slot machine content.


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Use directional cues to direct the eye.


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How we increased the conversion by 40% on a casino landing page To our disposal we have used almost all research methods that are available There are a few low hanging fruits there and the biggest of them probably.


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My findings here and experience dictate a simple reality (and conversion industry best practice says) that dedicated landing page campaigns.


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Best practice example – Casino: The above landing page has clearly displays the corporate logo, as well as using the green colours which users relate to


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Use clear, compelling copy.


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When it comes to user experience, specifically on high-traffic landing pages, I generally focus on 6 best practices. Another aspect of congruence is to make sure the intent of the ad is matched with the landing page. Microcopy can usually be found close to conversion actions, making it even more crucial. This is often achieved in the headline and sub-headline. If possible, try to have only one conversion action per landing page. Use a layout that makes sense and ask for the easiest information first. Ads and landing pages should be congruent both visually and lingually to make conversion the logical next step. Ensuring that users understand the purpose of your landing page is key. Once users reach the action block, there should be no surprises. For design, ensure you are using a large enough font, and if you have text over an image, that there is enough contrast between the copy and image. Including how to navigate the platform, creative guidelines, and examples. Conversion Rate Optimization , Landing Pages. Action Block This is the actual action you want users to take. Clarity Another important aspect to consider when revamping or creating landing pages is clarity. Social proof is another often sought piece of information. Utilizing things like bullet points and headlines will help break up the copy and make it more digestible, which can help with comprehension. Use clarity to let users know exactly what will happen next. The idea here is to create an experience that is as seamless and thoughtless as possible for users. Fill out a short survey to help the digital marketing community understand COVID's impact on paid media and access the dashboard to see the results. Limit the use of large paragraphs as users tend to read these less. An overall professional feel to a site comes from neatness, organization, clean typography, imagery, and congruence. Adding things like brand icons, testimonials, or statistics can help keep users on your site instead of searching for this information elsewhere. Digestible Content This is basically the rest of the copy on the page. Top 9 ASO Mistakes.{/INSERTKEYS}{/PARAGRAPH} From a design standpoint, imagery can be used to help guide users through the page with things like directional cues. Keep your copy readable, both in design and comprehension. Another important area of content is microcopy which is often used to ease doubts and fears of the users throughout the conversion process. Tweet Share Share. The key thing to remember for microcopy is that it should provide additional clarity and be helpful to users. {PARAGRAPH}{INSERTKEYS}If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization CRO. Use your headline and call-to-action button to remind them why they are filling out your form in the first place. A congruent experience also helps to add trust and security a best practice I will touch more on later. The basic idea here is that the more specific the ad is, the more specific the landing page needs to be, and conversely, the more general the ad is, the more general the page should be. Clear Imagery For all imagery, including a hero image, keep it relevant. Going back to clarity, your images should help provide another layer of clarity and understanding. Learn how to use YouTube's video builder to create compelling video ads from images.